We need to talk about jamón chips. Jamón potato chips. Jamón-flavored potato chips. They are heavenly. They are so weird, but you don’t even think about that because they are so delicious. They are salty, but not too salty (while you’re eating them) to the point where you’re wondering why they’re so salty and what preservatives and flavoring methods have been used. No. No, no, no. Ruffles jamón chips are deliciousness in a purplish-maroon bag.
Everyone here eats them. Well, maybe not everyone, but at least some people in every sociologically-determined group eats jamón chips. My point is that they’re just not local fanfare for tourists. Everyone here knows jamón is a big deal. You can have it serrano-style, ibérico-style, York-style, the list goes on. You can have it on sandwiches, in crepes, on eggs, on a box, on a fox, in a house, with green eggs and ham, I say! It’s one of the symbols of the city/country. Museo del Jamón is a temple for locals and tourists alike; cheap bocadillos of jamón (and other specialty meats) abound along with cañas of beer. If you haven’t seen legs of jamón hanging from some type of surface, you may as well erase Madrid from your list of “Cities I’ve Visited.” BUT, if you have tried a jamón chips, feel free to write that one back in.
Crunchy, crispy, jamón chips can be purchased in bags of all sizes. For as little as 60-cents for a small “individual-sized” bag—do not be fooled, these are not sufficient for one person—and as much as probably no more than €1.50 for a “large” bag. That large one may satisfy two people, but I’d buy another just to be prepared. And buy some more for your trip home! And some more for your family members anxiously awaiting souvenirs! And then maybe some for your coworkers! And heck, why not a lifetime supply to always snack on!
I’ve never seen them in the U.S, and this concerns me. I’m sure I will deeply miss jamón chips. They satisfy a savory craving unlike any other. For now, I will focus on the fact that they are right at my fingertips (and then lingering on them until the ceremonial hand-washing occurs—this would ideally take place after the ceremonial hand-licking, and yes, your entire hand, because crumbs will accumulate all over as you reach in for these treasures).
Just be sure to have a glass of water nearby when you decide to indulge.